The Rubber Monkey.

It is highly likely you and I have never met. So, since this is post (do we call them posts on a blog?) number one, allow me the chance to properly introduce myself. Then we can shake hands, sit down have some coffee...(or fruity rum for V) and discuss a thing or two about a thing or two.

I am Phil Ruthven and I own C Spot Stop, quite possibly the best carpet cleaner on the planet.

I am good at my job for one basic reason: because I like the gig. Period.

All of my gear is in a dirty Ford van, white...no phone number on the side. The area code is there: 321- - - but nothing more.

"Hey, how do we contact you? Are we supposed to guess?"

Nope. You're supposed to know. And you'd know if ya asked the right question to the right person.

That question would go something like this:
"Hey Bob, do you know any good carpet cleaners?"
Bob would reply: "Good? I know the best carpet cleaner on the planet!"

Marketing gurus may not agree. But I didn't ask them. I asked 'networking gurus'.

Networking is marketing but marketing is not always networking. Stop. Really! Stop. Go back and re-read that. Do it now.

Get it? If you do understand that simple sentence then please feel free to hang out. I have some diet coke and ice cream in the ice box...make yourself at home.

I did not invent the methods I use nor do I claim to have any special spin on them. I simply study some guys who use this networking thing as the way to capture more clients easier and at higher profit margins.

So if this topic is of interest, take a seat on the bean bag, pull off your shoes and ask Chris to rub your feet. He's good at what he does too.

So did I ever tell you about the guy who sells rubber monkeys?